A Description of What is Creative Design in 2017
We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. Today, a company’s introduction comes through a website where it will show what is there to offer. More so than having a user friendly website, since this is very important for this strategy, but also it should be designed in such a way that it can attract viewers. In today’s competitive digital world, a website must be able to literally attract viewers who will become potential customers, and this can be done by its seeming graphics, speedy service and usability, which give an impression of a highly professional and competent website. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.
It is important therefore that your website should be one that can capture your products or services creatively, and the specialists who can do these are those who know what they are doing like those IT services team. It is therefore easy to say that tech designers are today’s modern age artists.
Applied across the board in marketing is the word minimalism which is aptly described with modernism. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.
It is the main objective in using minimalism to have a clear communication with viewers turning into potential customers. The concept of image is what would immediately come into our minds when we say the word design. In 2017 however, design is not merely static but incorporated with video that opened a new dynamism.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. The content now of sites are becoming more engaging especially designers are reinventing navigation so that customers will have an easy gathering of information and does not have to go through many pages of the site. A 3D effect is also added to increase in parallax.
Being subtle in expression has not gone when it comes to artistry, but instead, what is rising in popularity is illustration in the face of big and bold graphics and photography. Since illustration is a visual language that can present firmly and show a brand’s quality in a subtle way, many companies would opt for this design.