Overwhelmed by the Complexity of Branding? This May Help

Creating Your DIY Business Logo

You can never underestimate the power of a good logo. As the heart of your branding, your logo should embody the essence of your business and leave a lasting impression.

When creating your marketing materials, such as flyers, business cards, your website and the like, your logo will one of the most crucial parts of your design. That’s why you should never take it for granted. You should be willing to devote some time to it.

The good news is, you don’t have to spend a lot to pay a pro designer. Nowadays, you will find a lot of online resources that let you design your own, using simple editors that offer various customization options.

Best of all, you don’t need any prior design knowledge or technical expertise. Such tools are instinctive to use, which means you simply have to follow as you are instructed. For instance, there are sites that will ask you questions about your business, and after that, they will provide logo recommendations based on your answers. Then you can conceptualize and personalize your logo and then download for any purpose and in any format you need.

The following are tips to help you make the perfect logo design:

a. Picking Colors – Use colors that represent your company’s spirit. For example, if you sell kids’ toys, go for bright hues. If you sell fashion bags, chic shades can be effective. In fact, there is thing called psychology of colors. Read about it and see how it can help you pick the right colors for your logo.

b. Size Optimization – Make sure your logo looks good for different resolutions or materials. In other words, it should be scalable. There’s no need to keep adjusting the size manually for various purposes.

c. Seeking Inspiration – You shouldn’t copy other another brand’s logo, but you can derive inspiration from them. If you look around online, you will find websites that feature outstanding logos. Let them be your guide as you create your own.

d. Flexible Design – Though it’s fine to update your logo once in a while, you shouldn’t do it weekly or even monthly. Note that logos are effective mainly because of their consistency, because its main job is to identify your brand.. If you change yours ever so often, you will only confuse the market and that will work against your brand.

e. Simple Does It – Finally yes, the simpler your logo is, the more likely people will remember it. Be creative, but don’t overdo it. Remember that function is always number one.

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Practical and Helpful Tips: Branding