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Most modern business theorists see a continuum with pure service on one terminal point and pure commodity good on the other terminal level. 2 Most products fall between these two extremes. For example, a restaurant supplies a physical good (the meals ), but additionally supplies providers within the form of ambience, the setting and clearing of the table, and many others. And though some utilities truly deliver bodily items — like water utilities which really deliver water — utilities are normally treated as providers.
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