Effective Ways Software Developers Can Do to Bring Satisfaction to Their Current Clients
Becoming familiar with some new concepts being utilized in the software industry is the first thing that you have to do if you want to be giving some advice to owners of software firms compared with other kinds of businesses. Out of the countless topics out there, the most vital is software licensing along with the many technicalities that are involved in this area of development and sales. However, aside from due diligence and legalities, there are still other aspects that software companies must pay close attention to increase their sales.
When it comes to the current market, if you want to increase your earnings then you either make more sales or charge your clients more for the value of the product that you have given them or even both. However, keep in mind that most software marketers and developers are making the mistake of concentrating too much on getting new clients instead of also thinking about their current clients. There are those that value referral systems where each of their users is given incentives right after their software is shared to others. Even so, until today, the most proven and tested method of ensuring brand awareness is making sure that your clients are all satisfied genuinely. With those things being mentioned, below are some things that you can consider to ensure that your current clients remain loyal, will review your software positively, and will recommend it.
1) Take advantage of software escrow so you have a safe source code
Software developers are often challenged when it comes to choosing between sharing or not sharing to their clients their own source code. The major problem that developers get to encounter when their source code is given to their clients is the probability of it being posted online. It is during this uneventful scenario where you will be challenged by other software developers because once they see your source code, they quickly locate and modify it. All of this could happen to you in just a snap of a finger. You will no doubt be very surprised at the fact that you have a lot of competitors already when they are just the ones who are cloning your software either for email subscription or for free.
Well, that maybe the worst thing that can happen to your software, but it is actually very possible to happen and has even tried happening to a number of people. In the same way, licensees have become very concerned because even if developers will not be providing them any more updates, they still want their application or program to continue working properly. In fortunate terms, you can now take advantage of online software escrow services that will help you reach a compromise with these scenarios. You just have to keep in mind to go for services that are of high quality and are very much reliable.